Broken Top Brands has the kind of founder story we love at My American Goods®: a real maker, a family behind the work, and a brand that grew through grit rather than shortcuts. Founder Affton Coffelt started the company in her kitchen in Bend, Oregon in 2015, and by 2016 her father, Steve Shouse, had joined as the brand’s “Chief Do-er,” helping lead production and fulfillment as the business grew.

What makes Broken Top especially aligned with MAG is the way they’ve scaled without losing the original feeling of the brand. They moved from a small kitchen into their first warehouse in 2017 and now operate from an 18,000-square-foot facility in Central Oregon, while still keeping the focus on family, clean living, sustainability, and carefully crafted fragrance products.

Their assortment also feels very MAG: practical, giftable, and easy to bring into everyday life. From soy candles and linen sprays to body lotions, perfumes, colognes, beard oils, lip balms, and car fresheners, Broken Top makes scent feel less like a luxury splurge and more like a daily ritual customers can actually use.

That’s exactly why this brand belongs at My American Goods®: family-built American entrepreneurship, clean and approachable fragrance, and products made to help everyday spaces feel warmer, more personal, and more intentional.